Campaign for MTV's "Scream: The TV Series." Revolving around themes of trust and duality, the iconic brand has the ability to turn the innocuous to scary and the mundane to murderous – creating a sense of paranoia that makes us "trust nothing." The exposure of mask imagery underneath cast portraiture reveals the possibility that anyone could be a killer.
Bus shelters throughout NYC & LA
Urban Panels throughout NYC
Studio shades on MTV's headquarters in Times Square
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Identity/Brand Package: NYC's Forgotten Waterfront
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