I’m Dana – an NYC-based UX/UI designer, art director, and animator.

I’m currently a Senior Experience Designer on the AI Imaging team at Adobe. I lead design initiatives for Photoshop from start to finish, shaping the future of AI-first experiences and empowering users to create in previously unimagined ways. I played a key role in launching Ps’ first generative AI featuresearning a spot on TIME Magazine's "The 200 Best Inventions of 2023" along with several pending patents – and am actively developing the next generation of Ps' AI and machine learning tools. I also influence Photoshop’s market strategy through AI vision sprints, continuously evolving and executing on the product vision.

I began my career as a designer/animator with MTV’s Brand Creative Group, then joined the Creative Shop at Meta (Facebook + Instagram), where I led design/animation strategies that determined the newest creative possibilities around emerging product and platform behaviors.

Outside of work, I'm proud to have served as a design panelist at several events and conferences, and most recently as a judge for the Artificial Intelligence category of the ADC Awards. I'm also a digital illustrator, specializing in athlete portraits with commissions from some of the biggest names in pro sports, including the NY Jets and Seattle Seahawks (@dj.draw).

Say hi:  dana@danajefferson.com  •  WNW
Resume available upon request.