I’m Dana – an NYC-based experience designer, art director, and animator.

I’m currently a Senior Experience Designer (AI/ML & Digital Imaging) at Adobe, defining the future of AI-first creative experiences for digital imaging products, and blending business strategy with human-centered design thinking. A key accomplishment was the design and recent launch of Generative AI tools in Photoshop, earning a spot on TIME Magazine's "The The 200 Best Inventions of 2023."

Previously, I was a designer/animator with MTV’s Brand Creative Group, then joined the Creative Shop at Meta (Facebook + Instagram), where I led design/animation strategies that determined the newest creative possibilities around emerging product and platform behaviors.

Outside of work, I'm proud to have served as a design panelist at several events, and most recently as a judge for the Artificial Intelligence category of the ADC Awards. I'm also a digital illustrator, specializing in athlete portraits with commissions from some of the biggest names in pro sports including the NY Jets and Seattle Seahawks (@dj.draw).

Say hi:  dana@danajefferson.com  •  WNW  •  AIGA
Resume available upon request.