Facebook Creative Shop believes creative agencies and clients should view Instagram Stories as a creative opportunity – a new medium that warrants new ways of storytelling, grounded by native behaviors. We held collaborative workshops with agencies and IG Creators, bringing platform expertise to the table and building together. We ran a creative marketing test to validate our hypothesis that "Stories-First" creative performs better than "Optimized-For-Stories" creative, allowing us to scale this learning to other brands and measure the business impact of building "made for mobile" work.
Vertically-optimized version of original spot (sound on!)
Single Story (sound on!)
Carousel Story (3-part video with user interaction on advancement - sound on!)
Polling Story (with voting user interaction - sound on!)