Facebook Mobile Studio is your home for learning how to make great mobile ads right from your phone. They provide easy-to-follow video guides, a downloadable planning brief and creative app recommendations to get you started.
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Creative outputs included a Mobile Studio Kit (complete with a tips booklet, video inspiration flip-book, and mobile tripod); Top Apps card; activation design for Mobile Studio's booth at Facebook's global Community Boost events; and a website full of app demos, best practices, and mobile ad examples.
Website (check out the live site here!)
App Tutorial Videos
Mobile Studio Kit
Contents: mobile tripod, tripod mount, marker, tips booklet, video inspiration flip-book
Top Apps Card
Mobile Studio Booth @ Facebook Community Boost
Mobile Studio Demo Cart @ Facebook Community Boost, Denver
Mobile Studio Kit Stop-Motion (prior to brand refresh)
XFN Endorsements
"Mobile Studio started with multiple design owners and an ambiguous scope, which Dana deftly navigated as we aligned on a scalable solution. The initial kits have since been distributed to multiple Facebook global sales offices to enable teams to have creative conversations with their clients. The Mobile Studio Kit was a complex project containing multiple production vendors and printed materials across various substrates. Dana took this complexity head on as she quickly turned around revisions and design feedback on vendor proofs in a clear and succinct fashion."
– Steven Garcia, Marketing Lead - Facebook
“Dana not only led the design of the MS Kit, but she spent quite a bit of time going above and beyond when we needed to find new vendors. This demonstrated her passion for the project and desire to make it successful no matter what it took, even stepping out of her comfort zone and role. Not only were we able to ship thousands of kits to Sales, but we were even able to influence XFNs to leverage much of the kit in their roadmap. We couldn't have done this without such a well designed kit." 
– Keara Tanella, Director of Small Business - Facebook
"Dana was an instrumental partner on the optimization of the Mobile Studio website as the lead for art direction, design and motion. Her work ethic and ability to deliver stellar work in a quick timeframe proved to be one of the driving forces that allowed us to ship against the aggressive deadline. She was able to quickly pivot and strategize to provide SMB-informed design solutions for the multiple roadblocks we faced. Dana's organizational skills are unmatchable which is essential for the fast pace nature of our business." 
– Melody Henderson, SMB Creative Strategist - Facebook



Client: Facebook
Role: Design Lead, Animation
Team: Melody Henderson, Niran Vinod, Sarah Pagliocco, Steven Garcia, Keara Tanella, Elena Coronado, Julio Gonzalez, Steve Lo
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