Campaign for MTV's "Scream: The TV Series." Revolving around themes of trust and duality, the iconic brand has the ability to turn the innocuous to scary and the mundane to murderous – creating a sense of paranoia that makes us "trust nothing." The exposure of mask imagery underneath cast portraiture reveals the possibility that anyone could be a killer. Combined with ominous music, stock footage of banal activities and the show logo harness Scream's power to instill distrust and render everyday moments terrifying.
Times Square Takeover
![](https://cdn.myportfolio.com/0d4ce31ac46fcaec852aa378508eb6fb/f63af7caab9a1e44553331e6_rw_1920.jpg?h=399820832e3e3dd9aaf312a03b4abe40)
Bus shelters throughout NYC & LA
![](https://cdn.myportfolio.com/0d4ce31ac46fcaec852aa378508eb6fb/294db977caf3ce0cb6627800_rw_1920.jpg?h=794d2e9f2b45c349a4451acf257d62ae)
Urban Panels throughout NYC
![](https://cdn.myportfolio.com/0d4ce31ac46fcaec852aa378508eb6fb/59a77735c4259d7f927e6084_rw_1920.jpg?h=3db3a788d02d48467d8595af85d8cbb2)
Studio shades on MTV's headquarters in Times Square
Client: MTV
Role: Animation, Show Packaging, Video Sourcing
Role: Animation, Show Packaging, Video Sourcing
Team: Rebecca Simnowitz, Ross Jeffcoat, Andrei Chahine, F. Scott Schafer, Justin Freidus, Hannah Vanderpoel, Joe Ortiz, Romy Mann