Campaign for MTV's "Scream: The TV Series." Revolving around themes of trust and duality, the iconic brand has the ability to turn the innocuous to scary and the mundane to murderous – creating a sense of paranoia that makes us "trust nothing." The exposure of mask imagery underneath cast portraiture reveals the possibility that anyone could be a killer.
Bus shelters throughout NYC & LA
Urban Panels throughout NYC
Studio shades on MTV's headquarters in Times Square
Client: MTV
SVP/VPs of Design: Joe Ortiz, Andrei Chahine & Romy Mann
Art Director / Designer: Rebecca Simnowitz
Producer: Ross Jeffcoat
Photographer: F. Scott Schafer
Writers: Justin Freidus & Hannah Vanderpoel
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